Whether you’re using large banners to promote a new product or announce an event, they’re great for grabbing the attention of passersby. However, creating a design that’s suitable for printing at this scale requires careful planning. The wrong file type or resolution can result in a blurry or incomplete image, and it’s important to pay attention to the details to ensure your message is conveyed effectively.
To avoid common mistakes that can hinder the effectiveness of your banner, read on for 5 tips for creating designs for large format printing.
1. Choose a Focal Point for Your Design
A good focal point is one of the most important factors in designing a banner that will catch people’s attention. It’s what will make them want to look at your banner and get the information they need. It’s also the first thing they will see when they walk or drive past your business, so it should be the most eye-catching part of your banner. It’s best to use a striking color or a bold, easy-to-read font to get the most out of your focal point.
2. Match Your Colors
When creating your banner, be sure to select colors that will print accurately. If you choose a shade of blue that looks beautiful on your computer screen, but turns out to be a different tone or hue when printed, it can ruin the overall look of your print. Using Pantone colors is one of the most effective ways to ensure your print is accurate and consistent. It’s also a good idea to work with a San Francisco print shop that has experience working with large-scale prints to ensure you’re using the right materials and colors for your project.
3. Keep Your Design Simple
Large banners are viewed from a distance, so it’s important to keep in mind that your design will likely be seen at a greater distance than usual. Complicated or complex designs will be difficult to read and may even lose their impact altogether.
4. Don’t Overcrowd Your Design
A large banner can be a powerful tool to get your message out, but it can be easy to clutter it with too much text or other elements. This can cause your design to be distracting and confusing and may confuse people who are trying to figure out what you’re trying to say.
5. Test Your Design
Before committing your large-scale design to print, it’s a good idea to test it out on a smaller scale. This will give you a chance to identify any potential issues or areas of improvement, and it can help you avoid costly mistakes down the line.
Keeping the above tips in mind will help you create a banner that is sure to grab the attention of passersby and communicate your message clearly. By following these tips, you can be confident that your finished banner will be high-quality and will live up to your expectations. By avoiding these common mistakes, you’ll be well on your way to a successful large-scale print project.